Big data analysis is a research area that focuses on the collection, storage, processing, and analysis of large volumes of data to extract valuable insights and patterns. This field involves the use of advanced technologies and techniques such as machine learning, data mining, and visualization to make sense of complex and unstructured data sets. The goal of big data analysis is to uncover hidden patterns, trends, and correlations that can help businesses make informed decisions, optimize processes, and identify new opportunities. This research area is crucial in today's data-driven world, where organizations are inundated with massive amounts of data from various sources such as social media, sensors, and transactions.